Brand Strategy
In our 90-minute Brand Strategy session, we focus on understanding your customers, the unique value of your business, and your long-term goals.
Is it for me?
Ideal for those seeking clarity, this one-on-one Strategy Session equips you with compelling messaging that not only resonates with, but also engages and converts your target clients.
Included in Ciara's Brand Strategy Package
Carefully studying your ideal client in order to understand their behaviours, preferences, and needs. This process is key to tailoring brand strategies that resonate deeply with your intended audience, ensuring that your messaging aligns with your audience's expectations and interests.
Our goal is to to reveal the values, approaches, and messages that set your business apart. This understanding forms the foundation of a strategy that will enhance and grow your positioning in the market. This will also enable you to create a concrete plan around how you would like to grow your business, and where you would like to find your ideal clients.
This tool serves as a structured narrative that outlines the central aspects of your business's identity. It acts as an enriching tool in the branding strategy process, enabling the creation of consistent and compelling messaging that resonates with your target audience, fostering a deeper connection and loyalty to your brand.
The final stage of the brand strategy process entails developing a tailored strategy to integrate your brand's messaging into your marketing, social media and website content. At the end of the process Ciara will give you a custom branding strategy implementation guide. This gives you concrete & practical ways to use your new brand strategy, in order to enhance your business's visibility and engagement.
From $299 USD
Foundations Package
Perfect if you would like a straightforward website build, over a 4-8 week period, that will allow you to launch your business's online presence in the form of a clean and elegant website.
Is it for me?
This package is perfect for newer and emerging businesses who need foundational brand designs and a simple website to get started.
Included in Ciara's Foundations Package
An elegant and action-oriented Shopify website, designed to perfectly encapsulate your brand’s unique identity as well as your operational needs as a business owner. The website build by Ciara will prioritise an intuitive user interface and efficient navigation. This ensures that the brand’s digital storefront is both visually appealing and optimally functional for enhancing user engagement and sales performance.
This process offers a comprehensive, step-by-step journey that is designed to guide you seamlessly from design inception to completion, ensuring a cohesive brand and a digital presence that is distinctive to you and your business.
This part of the Package will result in a website-focused strategic Brand Identity including a Colour palette, Fonts & a Wordmark Logo
Post Launch Support: Website Training Videos and a SEO Cheatsheet for your future content strategies.
From $2400 USD
Bespoke Branding & Website Package
Our full service offering with complete brand identity and bespoke website design.
Is it for me?
For businesses at a more established stage. This is for you if you require a comprehensive approach to branding strategy, if you are looking for complete brand identity development, and/or if you'd like bespoke, or more tailored website design options.
Included in Ciara's Bespoke Branding & Website Package
This stage focuses on establishing a clear, coherent narrative that encapsulates your brand's essence, values, and unique selling propositions. It lays the groundwork for all forms of communication, ensuring consistency and resonance with the target audience, thereby fostering a strong, authentic connection between you and your clients across touchpoints.
This stage involves a detailed and data-driven examination of the competitive landscape. This allows to craft a distinctive positioning strategy that highlights your unique value proposition.
This phase delivers a complete suite of brand identity materials, designed to reflect the brand’s ethos and visual language. It includes the creation of logos, colour palettes, typography, and other visual assets that coherently represent the brand across all media, ensuring a that your business exemplifies a polished and recognisable presence in your field.
This core feature of the package focuses on the development of an elegant Shopify-based website, tailored to meet and exceed your aesthetic and functional needs. The execution of a fully functional and high-performing website ensures a seamless experience for clients, increasing your business success while weaving essential commercial features into its form, with a design that reflects the unique essence of your brand.
This optional component focuses on crafting compelling web content that articulates your brand's message and ethos, in a way that is designed to engage and delight visitors. This involves strategic content creation for the website, ensuring that each word supports the overall brand strategy and enhances your client's online experience with clear, impactful narratives.
This stage involves the creation of personalised branding materials designed to align with your brand's identity and strategic aims. The toolkit can encompass anything from business cards and letterheads to digital assets for social media. Each piece is tailored to contribute to a unified brand narrative and to enhance your brand recognition across all of your client touch points.
Following the launch, we provide 30 days of continuing support, ensuring a smooth transition and immediate resolution of any arising concerns. This is designed to help you to optimise the performance of your new digital assets. We offer this period of guidance to enhance the effectiveness of our work for you and to secure early success in your brand's latest evolution.
From $6000 USD